National Domestic Violence Awareness Project

beyonceknowless:

TWO YEARS AGO ON APRIL 14, 2018 — BEYONCÉ HEADLINED COACHELLA 

She became the first black woman to headline the festival, and her performance immediately received widespread critical acclaim and was nicknamed “Beychella” by fans. Following the performance, Destiny’s Child sales boosted by 767% and Beyoncé’s by 228%, with Lemonade returning to number one on the worldwide iTunes chart.

Beyoncé’s performance garnered 458,000 simultaneous viewers to become the festival’s most viewed performance to date and the most live streamed performance of all time, with the entire performance having 41 million total viewers from around the world, 75% more than the previous year.

“I told Beyoncé that I was afraid that the predominately white audience at Coachella would be confused by all of the Black culture and Black college culture, because it was something that they might not get. Her brave response to me made me feel a bit selfish and ashamed. She said, ‘At this point in my life and my career, I have a responsibility to do what’s best for the world, not what is most popular.’ I stand corrected.” — Tina Knowles-Lawson, Beyoncé’s mother, on her daughter’s 2018 Coachella performance